My goal is always for a space to feel as if I were never there.
I actively strive not to adhere to one design style, one aesthetic preference, or one architectural concept. You will not hear me describe my work as crisp or relaxed, muted or colorful, open or restrained. The only consistency that I want in my finished work is that it is tailored for my clients.
My approach to a project, however, is consistent with all clients and is based on three key principles:
- Neither aesthetic nor function should ever be sacrificed. Most people, at some point, sacrifice either the look or the practicality of a decision in order to find a solution. I simply refuse to ignore either. If an idea does not adhere to the aesthetic preference and deliver the functional requirement, my job is to find a different option.
- A space must be personal. My nightmare is for a client to walk into a space and say, “I cannot believe we live/work here.” My role is to bring your vision to life, even if you cannot see it yet. I spend a significant amount of time meeting with clients and asking questions at the outset in order to be able to deliver a personal result. If you do not see yourself reflected in the final space, I have failed as a designer.
- All decisions should follow a proportionate spend. Time, energy, and money: Each one of these items should be spent in proportion to what a space and a decision are worth to you directly. This concept is reviewed in every meeting during the decision-making process. No amount of time, energy, or money is right or wrong. The answer is always based on the correct proportionate spend for each client.